Patagonia Announces They Will No Longer Add Corporate Logos to Their Gear

Citing environmental reasons, Patagonia has announced that they are moving away from their corporate logo program.

The blog post goes on to say that they have found that adding corporate logos significantly reduces the lifetime of a garment and that they no longer want to contribute to this type of clothing waste.

“Using a garment for just over two additional years, for example, cuts its overall footprint by 82 percent, and we build our gear to be used for decades.

What we’ve learned is that adding an additional non-removable logo reduces the life span of a garment, often by a lot, for trivial reasons. People change jobs, and the extra logo makes for an awkward re-gift. People tend not to pass logo’d gear down to their kids, and not everyone wants to be an advertisement on weekends, even if they’re proud to go into work on weekdays. The result? Perfectly good gear ends up forgotten in the closet—or worse, gets tossed in the trash.

In 2018 alone, 11.3 million tons of textiles ended up in landfills, and we’re not okay being a part of that.”

This announcement comes two years after Patagonia announced that they would focus their corporate logo program on “mission-driven companies that prioritize the planet.”